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According To Prince: “The Internet Is Over!” [Post a Comment]
The Internet’s completely over,” according to recent BET Lifetime Achievement Award Honoree Prince. Interesting …

Prince gave an interview to Peter Willis for the Daily Mirror in the United Kingdom. This precedes the free newspaper-inclusion release of his newest CD titled 20TEN this Saturday. This album will only be available in physical form as a CD and will be available for free in the U.K. — absolutely no Internet downloads will be made available.

In explaining why he won’t make the album available for download, that is when Prince makes what has already become an infamous quote: “The Internet’s completely over.” Prince expressed in the interview that music download sites like iTunes “won’t pay me an advance for it and then they get angry when they can’t get it.” He compares the Internet to MTV, citing, “At one time MTV was hip and suddenly it became outdated.”

Hmmm … so the man who used to at one time heavily favored utilizing the Internet to get his music out to the masses via his various NPG Online websites (all of which he has shut down) has decided for the most part to turn his back on the Internet. Prince has banned YouTube from using his music (even though there are still people sneaking Prince videos onto the site but I surmise that will not last). He has banned iTunes from using his music.

However, at least you can still download his music legally from the subscription music websites eMusic and Napster.

So Prince feels that the Internet is no longer a viable medium for doing mass promotion of his music. He feels that it has become passæ, along with MTV. Perhaps he misses the old “western frontier” mentality of the Internet when it was young and exciting. Admittedly, today the Internet is all sophisticated with its been there and done that atmosphere so maybe Prince feels that the wow factor is no longer there, using it for pushing his music.

What are your thoughts about his take on the Internet and the fact that he is apparently now turning his back on that medium?


Posted by T-Mad on 07/07/2010 at 9:33 PM

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